Picking Your Niche

For those not down with the lingo yet, a ‘niche’ basically means an issue or a subject. this can be the world of interest that your website goes to concentrate on and it’s what you’ll be writing about on a daily for your blog posts.
 This might sound like a straightforward job – but picking your niche is truly something you must consider very carefully. Getting this right can make your life plenty easier while choosing poorly can make it almost impossible to attain the success you’re searching for. Here we are going to examine some considerations that you simply must bear in mind when picking your niche.

 A Topic You Enjoy

The tip is to always choose a distinct segment that you simply enjoy reading and writing about. Blogging isn't a ‘small’ job by any stretch of the imagination. Remember after we said it'd essentially have to become your full-time career if you wanted to be very successful? Well then you have got to ask yourself – is that something you'll be happy to jot down about on an everyday basis?
Writing also will come plenty easier if you’re well-versed within the subject. You’ll do less research and at the identical time, you’ll find it much easier to come back up with new interesting topics that individuals who just like the subject are inquisitive about. What’s more, your passion will encounter within the content and folks are going to be far more inclined to read more of what you have got to mention as a result.
whether or not you intend on outsourcing your writing, knowing the niche you select well will facilitate your to feel excited about your site and to test the accuracy and usefulness of the writing you’re receiving. Ultimately, choosing a distinct segment simply because some ‘guru’ says it’s a profitable one may be an agency to becoming bored and disillusioned and ultimately let go.

Popularity 

When picking your niche, you would like to consider the competition out there and the way easy it's visiting to be to face out. in fact, you would like a topic that includes a large potential audience, so why not pick something big like ‘fitness’ or ‘cars’?

Well, that’s an honest idea on the face of it until you're thinking that about what percentage other bloggers are writing in those niches. Bodybuilding.com is one of the most important sites online and it generates a large turnover – most of which is invested back to the location to make sure a gentle flow of recent topics. The question is: able to} compete with that? Are you visiting be able to compete with any of these sites to induce to page one?

On the opposite hand, if you decide to blog about rearing stick insects, you’ll likely find that there’s a far smaller audience – but also far less competition.

The most effective case scenario then is to seek out a popular subject but that isn’t so popular that its visiting attracts plenty of huge companies and top-name bloggers. Things like ‘foraging’, ‘knitting’, ‘writing’, ‘parkour’ are all big without attracting an excessive amount of attention.

Broad vs Specific Topics

Another strategy is, to begin with, a subject that contains a broad appeal then again to narrow it right down to something more specific. for example, if you prefer fitness, how about picking a particular area of fitness like running or CrossFit?
 Or alternatively, what about targeting a selected group? for example ‘fitness for diabetics’. you'll also try combining two different topics. A good example of this can be the blog ‘Nerd Fitness’.
 Another alternative strategy is to travel very broadly together with your chosen niche which has the advantage of allowing you to come back up with many new angles for content. If you are doing this though, you risk an absence of focus so you would like to make sure that you simply keep everything tied along with a standard thread. an excellent example of this is often the ‘Art of Manliness' blog. This blog writes about anything that would be considered ‘manly’ – so that includes editorials on the role of the trendy man but also posts on a way to smoke a cigar or enjoy whiskey and posts on the way to raise children. this offers a large broad range of topics for the author while still having an awfully strong brand identity and focus. 

Choosing a Profitable Market 

Another consideration when picking your niche is whether or not or not it’s profitable. That’s right: some niches are way more profitable than others and you’ll find it easier to monetize betting on which one you decide. 

Examples of highly profitable niches include finance and business. These are profitable because they provide ROI in themselves: someone is happier to spend money on an eBook about earning money because, in theory, they’ll make that initial expense back. 

Likewise, there's money to be made in any niche that encompasses a big and obvious ‘value proposition’. a worth proposition is often thought of like an emotional 11 hook – it's the thing that individuals will want to shop for your products or read your blog for and therefore the ‘way’ that they hope their lives will benefit. Fitness may be a great example because people badly want six-pack abs and are willing to pay. the identical goes for dating. 

Monetizing that blog on raising stick insects on the opposite hand is harder. there's simply not the identical demand or ‘need’ for products here. That said though, the relative lack of competition within the area, combined with the relative scarcity of knowledge means there are certainly ways to monetize.

Ultimately it’s worth just thinking hard whether or not your niche goes to be profitable or not and weighing this up when choosing whether to put in writing about it. examine your competition to work out whether or not they look to be making much money, consider your business model, and perhaps even try verifying your intended business model. Verifying means trying to sell to your audience first to work out if they're actually there and if they're actually curious about buying your product.